This series of posts will give you an inside look into our process and help to answer the question, "What do you do?" which I often explain to those outside the industry . . .
In the simplest terms we develop products, most of which can be found here. We come out with new hardware twice a year for retail and work with furniture companies to meet their introduction time lines. (And as seen above, we have the fun task of creating corporate artwork!)
The retail and showroom designs are created and narrowed internally. We have the freedom to determine what the company comes out with. The factors we consider are: price point, manufacturing process/materials, and design/finish aesthetics.
Working with the furniture companies is a little different. We develop concepts for their consideration, but usually we are brought into the project after the direction is decided. Often our work is done around their sketches or CAD drawings. Overall I enjoy working with outside designers and appreciate the part we play. It's rewarding to see your work under spot lights at market (which is coming up soon!).
So, to sum up this post: we design hardware in-house for retail/showroom markets and work with furniture companies to provide original designs for their new introductions.
In the simplest terms we develop products, most of which can be found here. We come out with new hardware twice a year for retail and work with furniture companies to meet their introduction time lines. (And as seen above, we have the fun task of creating corporate artwork!)
The retail and showroom designs are created and narrowed internally. We have the freedom to determine what the company comes out with. The factors we consider are: price point, manufacturing process/materials, and design/finish aesthetics.
Working with the furniture companies is a little different. We develop concepts for their consideration, but usually we are brought into the project after the direction is decided. Often our work is done around their sketches or CAD drawings. Overall I enjoy working with outside designers and appreciate the part we play. It's rewarding to see your work under spot lights at market (which is coming up soon!).
So, to sum up this post: we design hardware in-house for retail/showroom markets and work with furniture companies to provide original designs for their new introductions.
Stay tuned for more "Inside Looks"
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